# From brief to product image

Keep the brand direction in one node and the scene-specific instructions in another.

Source: https://www.creativly.ai/docs/flow/brief-to-image

![A cobalt-blue coffee cup on a sunlit travertine windowsill, with a softly blurred Mediterranean coastline behind it.](https://pub-60e30bed45514f03933d3900731bea31.r2.dev/public-app-sessions/v1/documentation/flow-brief-result-preview-a7631618d3be4b32.webp)

The actual result · Nano Banana 2 · landscape

This workflow separates **what stays consistent** from **what changes in this image**. The shared brief is your own text; no text-generation step is required.

## 1. Write the reusable brief

Right-click an empty part of Flow and choose **Prompt**. The canvas card is labelled **Text**. Add a short brand direction:

> AURORA — COFFEE CAMPAIGN
>
> A cobalt-blue ceramic cup, warm coastal light and tactile stone. Calm, considered, quietly premium. Keep the cup as the hero. Landscape photography, no lettering.

## 2. Add the image step

Select the Text node and choose **To Image** in **Actions**. Flow creates an image node connected to the brief.

Choose **Nano Banana 2** and **16:9**. In this image node's instructions, describe the particular scene:

> Use the connected campaign brief. Photograph the cup on a pale travertine windowsill above a softly blurred Mediterranean sea. Low morning sunlight, a thin ribbon of steam, editorial negative space. Keep it realistic and beautifully restrained. No text.

![Completed Text-to-Image workflow showing the curved connection, Nano Banana 2 model, 16:9 setting, image result, local instructions and connected Text chip.](https://pub-60e30bed45514f03933d3900731bea31.r2.dev/public-app-sessions/v1/documentation/flow-brief-workspace-e2f2584aa20fddb1.webp)

The shared brief on the left, the scene and finished image on the right. The Text chip below the instructions confirms the connected input.

## 3. Run, inspect, then reuse

Run the **image node**. Check that the result follows both the brief and the scene: here, the blue cup and quiet art direction stay consistent while the coastal setting comes from the image instructions.

To try another setting, change the image node's instructions and run it again. Keep the Text brief as the common direction. To animate a result you like, select its node and choose **To Video**.

[Download the original image](https://pub-60e30bed45514f03933d3900731bea31.r2.dev/public-app-sessions/v1/documentation/flow-brief-result-original-40dd2f740b64df6c.png)

[Nodes & connections](https://www.creativly.ai/docs/flow/nodes-and-connections)Understand inputs, outputs and run scope.
[Turn the image into a film](https://www.creativly.ai/docs/flow/image-to-video)Use the still as the start of a video.

Open in Creativly: [Flow ↗](https://www.creativly.ai/app/flow)